How would we redesign movie-booking apps on mobile? — Part I
Despite the increasing popularity of online streaming services such as Netflix and Hulu, Singapore remains as one of the countries with the highest per-capita cinema attendance last year. Watching movies in theatres is one of our favorite past-time activities, but why isn’t the experience of booking a movie as enjoyable as the movie itself?
What is a complete movie-booking experience?
A complete movie-booking experience refers to the entire decision-making process that a movie-goer goes through, starting from deciding which movie to watch, purchasing tickets and all the way to verifying his tickets when he arrives at the theatre. While this seems like a rather simple routine which we have all gone through many times, none of the existing tools, not in Singapore at least, are doing it right.
There are different ways in which a user can book and purchase a movie ticket — you can book online via web browsers or mobile apps, or directly at the respective cinemas. Despite the abundant choices of methods, the experience remains broken and no one seems to care about it.